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By doctors for doctors, As Eye See It is an optical industry blog that highlights doctors’ stories and the tips and tools they used along the way.

Standing Out from the Competition

Standing Out from the Competition

May 09, 2022
Recently, a family of four drove 45 minutes out of their way, past several of our competitors, to my practice for their eye exams. When I asked the mother what brought her all this way, she told me they found us through the VSP website, where they saw ...
Paying it Forward, One Eye Exam at a Time

Paying it Forward, One Eye Exam at a Time

April 25, 2022
When I was 19, I had my first eye exam. I never realized that I needed glasses, and after my appointment when I put on my glasses for the first time, I immediately began recognizing people who were waving to me or smiling at me as I walked by. I never ...
Taking the Plunge into Private Practice

Taking the Plunge into Private Practice

April 08, 2022
Three years ago, as a recent optometry school graduate, I wrote about my decreased sense of urgency to own my own practice. While practice ownership had always been a goal, I realized ...
Achieving Growth with Balance

Achieving Growth with Balance

March 07, 2022
When I was younger, I frequently took my grandmother to the eye doctor because she had a retinal detachment. I saw firsthand the impact her doctor had on her life, and I decided, at an early age, that private practice optometry was the field for me. ...
The Freedom to be Me

The Freedom to be Me

February 07, 2022
What I love most about private practice optometry is the freedom to be myself—to see and treat patients in a way that feels most genuine to me. The relationships I form as a result foster patient loyalty, keep our practice thriving, and provide ...
The Key to Our Continued Success

The Key to Our Continued Success

January 14, 2022
With all the changes and technological advancements in our field, we as private practice optometrists have had to evolve beyond prescribing glasses and contacts in order to remain successful. The opportunities now available to us not only impact the ...
A Family Adventure

A Family Adventure

December 09, 2021
Growing up, my dad was always there for our family—coaching our sports teams, attending our events, and playing an active and involved role in all our lives. He was a Doctor of Optometry with a thriving practice that helped a lot of people; yet he ...
Inspiring Others; Changing Lives

Inspiring Others; Changing Lives

November 23, 2021
From a very young age, my eye doctor was my hero and eventually my mentor. I had worn glasses since third grade, and my eye doctor switched me to contact lenses at the age of 11. It was life-changing—being able to go to school and see without glasses ...
Seeing the Full Picture of Diabetes

Seeing the Full Picture of Diabetes

November 08, 2021
The prevalence of diabetes is on the rise. Between 2015 and 2030, the number of Americans who have diabetes, both Type 1 and Type 2, will increase by 54%.1 As Doctors of Optometry, we can help slow the impact the disease can ...
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