By doctors for doctors, As Eye See It is an optical industry blog that highlights doctors’ stories and the tips and tools they used along the way.


Our Key to Growth: Cultivating an Attitude of Care

By John Coen, OD | January 25, 2021
From about the fourth or fifth grade, I knew I wanted to be an optometrist. Being nearsighted, I was at the optometrist’s office often, and I always loved the warm and welcoming staff. Today, replicating that experience for our patients is how we ...
Dr. Creed

The Right Career Choice

By Richard Creed, OD | January 11, 2021
School aptitude tests in the fifth grade determined I should either become an FBI agent or an optometrist when I grew up. Both sounded like cool jobs to me, but I really liked going to the optometrist and seeing all their equipment. So, I decided in ...
Swan headshot

Preserving My Legacy

By Elisabeth Swan, OD | December 22, 2020
I fell into optometry by accident. I was a biology major wanting to be a veterinarian, and heard veterinary school was very competitive. A friend recommended optometry; I applied to school, got accepted, and it was the best decision of my life. I ...
Dr. Scolinos

Doing Right by Patients and Employees During Crisis

By Frank Scolinos, OD | December 08, 2020
As a private practice owner, my number-one priority is to do right by my patients and employees. When COVID-19 hit, finding ways to do that became challenging.  Eight months in, I’m pleased to report that with the support of our partners, the ...
Rema Idriss

Choosing Private Practice Optometry

By Rema Idriss | December 08, 2020
When I was a child, my family traveled to different countries as my parents sought a better life for us. During that time, I developed a fascination for the medical field and volunteered in medical groups whenever I could. I experienced firsthand the ...

Stories of Resilience

By Michelle King, OD | November 23, 2020
Prior to the pandemic hitting, we were at the peak of our practice. We were doing very well financially, and we had more staff working for us than we had ever had before.

A Mission to Pay it Forward

By Randi-Jo Francis | November 09, 2020
As a current resident and recent graduate of the Illinois College of Optometry (ICO), I often reflect on all of the people who have supported me along the way—starting with my parents, who moved our family from Jamaica to Canada to give us more opportunities, to my peers and mentors at school. I know first-hand the impact of that support, and it is my personal mission to pay it forward to others as I grow as a clinician.

Giving Patients that Small Town Feel

By Rockatonia Bradley, OD | October 26, 2020
Our two practices are located on Amelia Island, a small coastal paradise boasting thirteen miles of pristine beaches and spectacular views of the Atlantic. We are a tight-knit community whose residents have come not only for the beauty of the island ...
86759-20-VG_Dr. Logan_Headshot Resizes_712x250_v2_1

A Sincere Visual Experience

By Carol Logan, OD | October 12, 2020
I got my first pair of glasses in third grade, and from that point on, spent a lot of time at my family eye doctor’s office. Over the years, Dr. Walter West and I had discussions about my interest in biology and saving the whales.  He offered that ...

The Trust of Ohana: Making Recommendations that Patients Embrace

By Geoffrey Reynolds, OD | September 08, 2020
Ohana means “family” in the Hawaiian language, and it embodies our philosophy and that of our practice, Ronald R. Reynolds, OD, Inc., located in Mililani, Hawaii. My father, Ronald Reynolds, OD, started our practice more than 40 years ago, and I ...
Blog image

Maximizing Changes Made During Downtime

By Anthony Sesto, OD | August 31, 2020
As a partner in an eight-location practice, I was worried about the impact to our bottom line of being closed for about a month in response to COVID-19. Today, we are happy to report that revenue is higher than before the pandemic began, despite the ...

Tasting Every Item On the Menu

By Marshall Dorsett, OD | August 19, 2020
Patients rely on our expertise to provide the very best recommendations for their eye care needs, so it’s critical that we stay on top of the developments and advancements in our field, keep our staff educated, and pass information on to our patients. ...
Lee blog

Lights, Camera, Action: Our Journey to Reopening

By Rebecca Lee, OD | August 10, 2020
During COVID-19, I've paid close attention to what my peers are doing in their practices. It has been very informative to hear how doctors are modifying their patient care during the pandemic, and my practice has benefited from those learnings. I’m ...
84900-20-VG_RUSH_Blog image sizes_Bagley_712x250_v1

Helping Patients Navigate Choice

By Dane Bagley, OD | August 10, 2020
Back in the day, we used to present all our products to patients, giving them the freedom to choose the ones they liked the best. Over time, we learned that this approach overwhelmed some patients, who didn’t understand the different product lines and ...
Dr. Wood

Finding the Silver Linings

By James Wood, OD | July 21, 2020
There’s no question that COVID-19 has wreaked havoc on our practices and impacted our lives. But, as we head down the road to recovery, I must admit there are some positives that have come out of this pandemic.

Achieving Practice Goals during Challenging Times

By Cuong Tran, OD | July 13, 2020
Like many of you, my practice was blindsided by COVID-19. Plans we had for the year were paused as we were forced to shelter in place and shut down the practice to non-essential care. Despite the uncertain future, we knew we had to find a way to stay ...
Dr. Rashid

Flexing My Specialty During the Pandemic

By Nick Rashid, OD | June 30, 2020
My number one objective as a Doctor of Optometry is to make people feel comfortable going to the optometrist—you might say it’s my specialty. I knew from my first visit to get glasses in the fifth grade that I loved going to the optometrist, and my ...
Blog image Murphy

Telehealth is Here to Stay

By Mary Anne C. Murphy, OD | June 24, 2020
Many eye care providers hadn’t considered telehealth prior to the pandemic, believing they needed a hands-on exam to adequately treat patients. With COVID-19 reducing that type of care to only essential services, and with a patient population that ...
Melrose Blog Image

Finding Creative Ways to Connect with Patients During Crisis

By Robert Melrose, OD | June 10, 2020
Many of us were anxiously awaiting the year 2020 to market the “Year of Vision” to our patients, but before we had a chance to breathe, COVID-19 came in and flipped the emphasis of 2020 to one of personal and professional survival. In my opinion, ...
Blog Image

Telehealth: Another Tool for Your Toolbox

By Amber Belaustegui, OD | June 03, 2020
To be honest, I was pretty skeptical about telehealth pre-COVID-19. I could see handling some aspects of patient care remotely, but couldn’t envision treating patients without physically seeing them, putting dye in their eyes, and examining their ...

Navigating the Financial Impacts of COVID-19

By Bryan Heitmeyer, OD | May 27, 2020
Like most of you, we’ve had to make dramatic changes to our practice in the face of this pandemic. In addition to the significant changes to patient care, we’ve had to reevaluate how we run the business and think critically about what we need to do in ...
Dr. Clarin

Showing Patients It’s Safe to Come Back

By Adam Clarin, OD | May 19, 2020
As restrictions on routine eye care lifted in my state, the question was no longer, “Can we reopen?”, but rather, “How do we reopen?” Like many of you, we were anxious to return to providing comprehensive care to our patients. But no matter where your ...
Dr. Rowan

A Roadmap to Reopening

By Daniel Rowan, OD | May 12, 2020
As restrictions on routine eye care lifted in Nevada, the idea of opening our six practices made us both excited and anxious. We were relieved and happy to see our patients again, but nervous about the safety of staff and patients in this new patient ...