By doctors for doctors, As Eye See It is an optical industry blog that highlights doctors’ stories and the tips and tools they used along the way.


Standing Out from the Competition

By April Oliver, OD | May 09, 2022
Recently, a family of four drove 45 minutes out of their way, past several of our competitors, to my practice for their eye exams. When I asked the mother what brought her all this way, she told me they found us through the VSP website, where they saw ...

Paying it Forward, One Eye Exam at a Time

By Kim Chi Trinh, OD | April 25, 2022
When I was 19, I had my first eye exam. I never realized that I needed glasses, and after my appointment when I put on my glasses for the first time, I immediately began recognizing people who were waving to me or smiling at me as I walked by. I never ...
Dr. A and Simba

Taking the Plunge into Private Practice

By Bianca Augustino, OD | April 08, 2022
Three years ago, as a recent optometry school graduate, I wrote about my decreased sense of urgency to own my own practice. While practice ownership had always been a goal, I realized ...

Achieving Growth with Balance

By Manjeet Mann, OD | March 07, 2022
When I was younger, I frequently took my grandmother to the eye doctor because she had a retinal detachment. I saw firsthand the impact her doctor had on her life, and I decided, at an early age, that private practice optometry was the field for me. ...

The Sky’s the Limit for the Next Generation of Optometry

By Jessica Capri, OD | February 16, 2022
As a recent graduate and Doctor of Optometry who specializes in low-vision rehabilitation, as well as a current student of law, I am just one example of how much the profession of optometry has evolved since the early days of dispensing glasses. ...
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The Freedom to be Me

By Michelle Cooper, OD | February 07, 2022
What I love most about private practice optometry is the freedom to be myself—to see and treat patients in a way that feels most genuine to me. The relationships I form as a result foster patient loyalty, keep our practice thriving, and provide ...
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The Key to Our Continued Success

By Doris Wong, OD | January 14, 2022
With all the changes and technological advancements in our field, we as private practice optometrists have had to evolve beyond prescribing glasses and contacts in order to remain successful. The opportunities now available to us not only impact the ...

A Family Adventure

By Troy Humphreys, OD | December 09, 2021
Growing up, my dad was always there for our family—coaching our sports teams, attending our events, and playing an active and involved role in all our lives. He was a Doctor of Optometry with a thriving practice that helped a lot of people; yet he ...
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Inspiring Others; Changing Lives

By Dawn Miller, OD | November 23, 2021
From a very young age, my eye doctor was my hero and eventually my mentor. I had worn glasses since third grade, and my eye doctor switched me to contact lenses at the age of 11. It was life-changing—being able to go to school and see without glasses ...

Seeing the Full Picture of Diabetes

By Jeffry Gerson, OD, FAAO | November 08, 2021
The prevalence of diabetes is on the rise. Between 2015 and 2030, the number of Americans who have diabetes, both Type 1 and Type 2, will increase by 54%.1 As Doctors of Optometry, we can help slow the impact the disease can ...

The Magic of Helping People See

By Tim Jankowski, OD | October 22, 2021
My first eye exam was a magical experience for me. I was a typical nine-year-old kid who thought my vision was just fine. But, after that 30-minute exam, I realized I could see even better than I previously imagined. I couldn’t believe that ...

Building a Thriving Practice from the Ground Up

By Brandee Marciano, OD | September 27, 2021
I met my husband in optometry school; we opened our first practice, cold, in 2005 and our second one three years ago—private practice optometry is what we know. It has been so rewarding to watch our practice, something we built from scratch, grow and ...

Our Important Role as Educators

By Jodie West, OD | September 10, 2021
When I was in high school, I was mesmerized that my contacts, tiny pieces of plastic that I couldn’t even feel in my eyes, could correct my vision so that I could clearly see the trees. I decided then that optometry was what I wanted to do for the ...
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Doing Nice Things for Nice People

By David Dexter, OD | July 22, 2021
You might say healthcare is in my blood--my father was an army surgeon during the second World War and my mother was his nurse. In college, I gravitated toward physics, optics, and all the sciences, so optometry seemed to be a natural fit. I was also ...
Dr Rasa

The Best of Both Worlds

By Rasa Tamulavichus, OD | June 18, 2021
I always knew I wanted to be in the sciences and that I wanted to be an entrepreneur. Private practice optometry offered me the best of both worlds. Today, I co-own a large practice in Chicago with 13 locations, many of them cold starts, and I am very ...

Stories of Resilience: An Attitude of Gratitude

By James Wood, OD | June 07, 2021
The events of 2020 were really challenging--everyone in the community was affected. Like many others, our practice was closed for a month and when we reopened, our patient flow was down significantly. It was difficult and unnerving to navigate through ...

Providing a Practice Patients Prefer

By Jaime Balaguer, OD | May 24, 2021
With an optical center on virtually every corner, patients coming to our practice may pass three or four of our competitors on the way. So, in order to attract and retain patients, we need to make sure we stand out. Differentiating our practice from ...
Jim Winnick, OD

Building Patient Loyalty during Trying Times

By Jim Winnick, OD | April 14, 2021
With many experiencing job loss or decreased benefits as a result of COVID, it has been especially critical for our practice to find ways to continue to provide care to these patients. We want them to be able to maintain their exams and continue to ...
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Making a Difference for 30 Years

By Mark Michitsch, OD | March 09, 2021
Growing up, everyone in my family wore glasses, so regular visits to the optometrist were a must. On one of our many trips there, my parents commented that it would be a good profession for me. As a kid, I always enjoyed going to the optometrist, so I ...
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